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Lessons learned from Social Media Implementation

Our implementation of Social Media was very successful – ever since many ask, „what has been the major factor?“. Of course it was a team effort and many people had an important part in this massive change.

As „the“ leverage effect the „GUIDE concept“ was clearly identified. Here I put the most important slides together, showing the lessons and consolidated information about this implementation:


Social Media Adoption – the GUIDE concept

More than a year ago I uploaded a video about our „Global GUIDE Kick-Off Event“, which was a big „visible“ milestone in Continentals internal Social Media implementation. My task was to find a way to reach out to all of our employees, get them connected and engaged in our new Business Networking environment. After we had this global Kick-Off event in Hamburg, everyone was working with great passion and creativity in bringing their own plants and even countries online. Constantly rising number of users but also great use-cases were the results.

Here is the video again – which gives a little bit of an idea, what we tried to achieve:


In 2013 we had a serious of GUIDE regional events – to „come to the people“ – did local road (mehr …)