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Our Sender-Receiver Problem in Business

Sender-Receiver Problem in Business

Sender-Receiver Problem in Business

Yesterday in our Enterprise 2.0 Meetup in Stuttgart (here are some tweets about it), I presented my interpretation of the „Sender-Receiver“ Problem, which I often see in Business Situations and Leadership. The following model is based on the experience I made with the GUIDE Concept to introduce Social Business in a global company.

In the past I realized that the leader, project teams or authorities, which tried to change something in people, faced sometimes just little effect. Analyzing what „they“ wer thinking about (and focusing on) – giving tasks or trainings to others on one side and listening carefully about the questions the people had (and their reactions) on the other – showed me a big gap.

In the GUIDE concept I was trying to build the virtual team of the GUIDEs on a Vision (we built together) and „TRUST“ and giving people freedom to act (or I would call it „offering chances„), we could reach great, divers and fascinating results.

If we see every task or action – as a CHANGE for the potential target group, we might realize, that we need to think of the impact in a different way:

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